Social media marketing (SMM) refers to the use of social media websites to promote a product or service. The main aim of SMM is to produce content that is attractive and engaging so that it increases brand exposure and broaden customer reach for both companies and individuals. It is a very useful tool for Entrepreneurs and professionals to increase their inbound traffic.
Reasons to learn social media marketing?
- Instant Return on Investment
- Effective Brand Promotion
- Much Cheaper than traditional marketing
- Target audience can be reached
- Instant response
- User behavior can be measured
- Improves brand loyalty
- Higher Conversion rates